Throughout the year, XL Stop & Shop retailers are provided with a comprehensive programme of 3-weekly promotional offers supported with high quality point of sale kits, supplier merchandising and PR activity.

At key trading periods consumer marketing support is increased to further enhance retail sales. Retailers are provided with consumer marketing leaflets, which are distributed locally through newspaper inserts and doorstep drops to drive sales of select promotional lines.

Supported by a national press advertising campaign - through such titles as the Sunday Life, Irish News and Sunday World - this direct marketing activity increases footfall and generates additional business for retailers in the fiercely competitive convenience store sector.